Sporting Life Ecommerce Site Redesign

After repositioning itself as a premium active lifestyle brand, Sporting Life was ready to revamp its ecommerce website. We were tasked with creating a fresh UI hand-in-hand with the development of a new User Experience. 


Large themed image carousels showcased products in a curated, magazine-like style.

Product Pages & Search

Product pages offer a snapchat of product categories. Two layout options for Product detail pages allow flexibility in showcasing products.

Role: Art Direction, UX/UI

Creative Directors: Catherine Baird, Julie Stolberg
Art Directors: Yuko Brown, Iris Wu
Designers: Yuko Brown, Iris Wu
Copywriter: Julie Stolberg
Agency: Dashboard Communications
Client: Sporting Life
Year: 2012

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