Find the right gift for everyone on your list


The Sporting Life gift guide site is designed to promote the biggest sale of the year with a personal touch. The goal is to help drive more online traffic to their ecommerce site and increase in-store visits during the competitive sale season.





Easy List-Making


The filters help customers to find gifts effortlessly. Users can create and save lists for their friends and family while browsing the results.










2-Way Gift Giving


Gift giving is no longer hit-or-miss. Users can find out if their loved ones like the gifts they choose for them by sharing the lists.








Direct Emails


Emails focusing on different types of customers.







Newspaper Insert





Role: Art Direction, Visual Design

Creative Directors: Catherine Baird, Julie Stolberg
Designers: Yuko Brown, Iris Wu
Copywriter: Julie Stolberg
Agency: Dashboard Communications
Client: Sporting Life
Year: 2012


© 2019 Iris Wu.  All rights reserved.