The Sporting Life gift guide site is designed to promote the biggest sale of the year with a personal touch. The goal is to help drive more online traffic to their ecommerce site and increase in-store visits during the competitive sale season.
The filters help customers to find gifts effortlessly. Users can create and save lists for their friends and family while browsing the results.
2-Way Gift Giving
Gift giving is no longer hit-or-miss. Users can find out if their loved ones like the gifts they choose for them by sharing the lists.