Find the right gift for everyone on your list
The Sporting Life gift guide site is designed to promote the biggest sale of the year with a personal touch. The goal is to help drive more online traffic to their ecommerce site and increase in-store visits during the competitive sale season.
![](https://freight.cargo.site/t/original/i/972abc601a8186356ae556fe1173b3ed75d9b342b189fc80699c7f2b1be9f14e/sl-gift-Mockup.jpg)
Easy List-Making
The filters help customers to find gifts effortlessly. Users can create and save lists for their friends and family while browsing the results.
![](https://freight.cargo.site/t/original/i/04f5bb71c64f1936e66dbd761eb3a9dec3fbdac1a6575cdbc0cdd3ba57b677ef/1926_Microsite_LP_V3_1_o.jpg)
![](https://freight.cargo.site/t/original/i/9a60c9a08ad2082d19942dc14f4a4ffada24d29eafbe6f2dfdfd79be067f2403/1926_Microsite_ResultsPage_V3_1_non-signin_o.jpg)
![](https://freight.cargo.site/t/original/i/8428d1218477459ea2efce8e9fd8d93f9e4efe5d00d1e3d6cb6f25ece99fa724/1926_Microsite_ResultsPage_V3_1_signin-addnew.jpg)
2-Way Gift Giving
Gift giving is no longer hit-or-miss. Users can find out if their loved ones like the gifts they choose for them by sharing the lists.
![](https://freight.cargo.site/t/original/i/a71fa9b1a6efd4573a35528072440664b782cfe6626d1361fa2fb5c2b70814d1/1926_Microsite_GiftList_V2_1_o.jpg)
![](https://freight.cargo.site/t/original/i/076cf8b066fa957da4fe59797226c117fc6f1fae2198f5689060b9d8c7daa30a/1926_Microsite_GiftList_V2_1_2_o.jpg)
![](https://freight.cargo.site/t/original/i/03767972a4cf9f013397270b9b736fc3b4e4ccc7d536562d13bf8dc5a6d62405/1926_Microsite_Recipient_GiftList_V2_1_commented.jpg)
Direct Emails & Newspaper Insert
To support this campaign, we design various Emails targeting different types of customers and the Newspaper Insert to increase media coverage for the general public.
![](https://freight.cargo.site/t/original/i/b7d2556b0b3985d5f7886e1c1f4ebe9f194c46a4742ad0b1a009dba8cbf45531/SL_Nov21_GreatGifts_Email_V3_1.jpg)
![](https://freight.cargo.site/t/original/i/a6666945f2fa12a0d8c60cda7d695e416c797c8e0dd7fbf2ea04b79118d4b412/SL_ForHer_Email_V2_1.jpg)
![](https://freight.cargo.site/t/original/i/4eb0f0d8be8573d80f897c59aa9540037f0caeee9258874ab517c0e1927f5208/SL_ForHim_Email_V2_1.jpg)
![](https://freight.cargo.site/t/original/i/b94c0c62a1bf52c9d73b2686a729e2096adecabad5e59dbd3c215aafc145d61b/SL_FSA_cover_back_o_o.jpg)
![](https://freight.cargo.site/t/original/i/c3bee2cbd7bf2857c0919a8ea93d6d1ca349a6fcb67f4053970f268ca375fec9/SPL-FSA_V4_12_5_o.jpg)
![](https://freight.cargo.site/t/original/i/3dd36c5ac774b79684f6cc0ab256daced736b2800b09522cccbb6e5fb4d6cc18/SPL-FSA_V4_13_6_o.jpg)
![](https://freight.cargo.site/t/original/i/a14c86ebabc9d3a726d71a601e18686746ff282f6cf1c4d4f76080034f6ed70d/SPL-FSA_V4_14_7_o.jpg)