Find the right gift for everyone on your list

The Sporting Life gift guide site is designed to promote the biggest sale of the year with a personal touch. The goal is to help drive more online traffic to their ecommerce site and increase in-store visits during the competitive sale season.





Easy List-Making

The filters help customers to find gifts effortlessly. Users can create and save lists for their friends and family while browsing the results.










2-Way Gift Giving

Gift giving is no longer hit-or-miss. Users can find out if their loved ones like the gifts they choose for them by sharing the lists.








Direct Emails & Newspaper Insert

To support this campaign, we design various Emails targeting different types of customers and the Newspaper Insert to increase media coverage for the general public.







Role: Art Direction, Visual Design

Creative Directors: Catherine Baird, Julie Stolberg
Designers: Yuko Brown, Iris Wu
Copywriter: Julie Stolberg
Agency: Dashboard Communications
Client: Sporting Life
Year: 2012


© 2021 Iris Wu.  All rights reserved.