A fun, engaging and easy-to-enter contest to increase Mississauga Toyota’s Facebook fan-base.
Driving a Yaris is about loving to drive something that opens you up to adventure, opportunity and whatever else your lifestyle demands. With hand-picked and illustrated images, words and fonts, this concept brings the versatility and fun of the Toyota Yaris to life while creating excitement to engage with the contest.
Users can select, modify, and “drive” their Yaris in a virtual parking lot, and the cars serve as the ballot to win a real Yaris! In total the contest and support content reached over 350,000 Facebook users and successfully increased the number of 'Likes' by more than 1300% on Mississauga Toyota's Facebook fan page!
Role: Art Direction, UI Design – Creative Director: Peter Gomes Copywriter: Adam Notzl-Keyser Agency: Dashboard Communications Client: Mississauga Toyota