MUA Spatial Design Inc.

Developed a layered visual identity for a Beijing-based interior design studio — using intersecting planes and bold colour to reflect the firm’s philosophy of merging architectural structure with emotional depth.

Role: Creative Direction, Art Direction, Design
Account/ Project Manager: Sunny Chang
Client: MUA Spatial Design

About the Studio

MUA is a multidisciplinary interior and architectural design studio based in the heart of Beijing’s central business district. With a global mindset and an openness to innovation, MUA's team approaches each project with flexibility and creative rigor. Their mission goes beyond aesthetics — the founders aim to add value to society by shaping environments that feel artful, livable, and deeply connected to nature.

The Meaning Behind “MUA”

The studio's name reflects its design philosophy and cultural roots. In Chinese, “MUA” draws an analogy to basic architectural materials — wood and clay tile — symbolizing structural integrity and trust. In English, its phonetic reading adds another dimension: “MUA” resembles the sound of a kiss, introducing a playful and humanistic tone to the brand.

This duality — foundational yet expressive, grounded yet emotional — became the guiding principle for the brand identity.

The Design Concept: Dimension Meets Emotion

Inspired by the name’s layered meaning, I created a logo built on intersecting triangular planes — a nod to spatial depth and structure. These forms converge into a dimensional shape that is both architectural and abstract.

At the center sits a vibrant square of orange — a bold, energetic accent that brings warmth and vitality. The overlapping shapes represent the studio’s fusion of space, emotion, and human presence — a visual metaphor for MUA’s work itself.