Give Outside the Box

Some things are spherical. Some are polyhedronic. Others are impossible-to-open clamshell plastic. That’s why we made three designs, so no matter what shape you’re giving, you can wrap like a pro. Triangular hugs odd angles. Square for sharp corners. And Yupo paper is unrippable and reusable for everything else. It's like wrapping one gift in another gift.

Awards & Recognition
The ADCC: Silver
Cannes Lions: Design–Bronze
Young Guns Award: Design–Finalist
Applied Arts: Young Blood Design
Applied Arts: Craft Printing

Role: Art Direction, Design
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Art Directors / Designers: Steven Tiao, Iris Wu, Dejan Djuric
Copywriter: Marty Hoefkes
Producer: Kim BurchielPrinter: Blanchette Press
Client: Leo Burnett