Canadian Cars and Trucks

Canadian Cars and Trucks is an agency built product that seeks to simplify the stressful research process that Canadians go through when searching for their next vehicle.

To allow users to quickly find the ideal vehicles within their budget, we designed a persistent search bar at the top that has a price toggle and filter dropdowns. Users can continuously adjust their criteria at any stage of their search experience.

Fed by the data from each OEM, the vehicle detail page displays multiple models and trims for comparison. The side rail can be used to connect to the dealerships or related vehicle data.

Role: Art Direction, UX/UI, IA

Creative Director: Peter Gomes
Designer: Iris Wu
Client: Canadian Cars & Trucks
Agency: Dashboard Communication
Year: 2013

© 2021 Iris Wu.  All rights reserved.