Celebrating the animation culture and community in Toronto. With the ambition to be the premier showcase of animation and animated content in Canada, Toronto Animation Art Festival International (TAAFI) needed a strong branding to make its first appearance
The Brand Identity
With the idea of getting the animation culture across, I used a free and handwritten type to express a feeling of movement. Deliberately leaving the TAAFI letters in non-conventional lowercase, I chose the vivid colour scheme for the versatility and vitality of animation.
The Website
Homepage
Presenting frequent updates and highlights to intrigue people.
Festival and Events
Showcasing photos and videos captured on the events to keep the hype up.
Organizing schedule by timeline and providing quick access to purchase tickets.
Role: Creative Direction, Art Direction, Design
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Developer(s): Nick Boos
Client: TAAFI
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Developer(s): Nick Boos
Client: TAAFI