When you have a cup of coffee it’s always part of something more. You have coffee throughout your day, at different times, with different people and different experiences. We call these coffee moments.
A moment is a welcome break, a time for thought, a friendly meeting. It can be personal, or shared. It can be quiet or full of laughter. A cup of coffee is central to these moments. A cup of coffee can be the start of something big or the end to another long day. By capturing these moments Mother Parkers shows that enjoying A Better Cup of Coffee brings better coffee moments.
In this concept, better coffee moments are depicted through changing scenarios and complementary lines that tell a story. A peaceful time-out to enjoy your own company and a good book. A visit with a friend sharing old stories over a fresh pot.
Creative Direction: Peter Gomes
Art Direction & Design: Iris Wu
Copywriting: Margaret Cameron
Client: Mother Parkers Coffee & Tea
Agency: Dashboard Communication
