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Martinson Coffee is an established premium coffee brand with a long history and strong heritage. Being marketed as “an American tradition since 1898”, the brand seeks to achieve a refreshed redesign on its packaging while keeping its personality and sense of authenticity.

We've presented various concepts, the final pick went to the first one from the top– the rest shows the options we were proud of during the exploration stage.

2013 PAC Award Silver – Martinson Coffee Packaging

Creative Direction: Peter Gomes
Art Direction & Design: Ian Flaig, Iris Wu
Client: Martinson Coffee (Mother Parkers)
Agency: Dashboard Communication

© 2023 Iris Wu.  All rights reserved.