BC-STV Makes Multiple Happiness
BC-STV Makes Multiple Happiness
A collaborative project with Hanako Yasuhara to create a promotional campaign for the BC-STV, a fair electoral system recommended by the Citizens' Assembly on Electoral Reform for use in British Columbia.

Our team came up with the concept: “BC-STV Makes Multiple Happiness” based on the idea that this new system will minimize "wasted votes" and best represent individual voters' voices. Focusing on our target audience, ages 20–30, we created this promotional piece visually and emotionally engaging. Our goal is not only to help the voters to see the fundamental differences between BC-STV and FPTP, but also to encourage voting by bringing a smile to people's faces.

STV: Single Transferable Vote
FPTP: First-past-the-post Voting

Art Direction & Design: